The art of storytelling in 90 seconds
a. Shaping the narrative to “sell” your product or service.
b. Developing an elevator pitch.
c. Creating a strategy that generates publicity, publicity, publicity.
d. How do you create a press release.
e. Ideas to connect your business or your story to current events.

Does Your Social Media platforms tell your story?
a. Social Media 101. Outlining the dos and don’ts when it comes to social media
b. How to build a social media presence and ensure it is a viable marketing tool. What you post matters when it relates to your business.
c. The A,B,C to getting started
d. A story of resilience and success from a returning citizen

Creating Your First Commercial
a. Each Student will do a 5 minute presentation sharing their business and what they have learned
b. Final Thoughts and What Next

Setting Goals and Outlining the Vision for the internship
a. How important is it to set goal?
b. Evaluate life at present moment-where are you and where are you looking to go?
c. Discuss financial relationship to goals-will work with students to determine economic objectives relative to time commitment.

The Value of Mentorship
a. Explain the importance of mentors. How do you identify a potential mentor?
b. What should you expect from a mentor and what can a mentor expect from you?
c. How many mentors are critical and are they a part of your business team.
d. Getting your family involved with your business.
e. How to create a wiz team.

All Things Financial…You are in the business to make money
a. The importance of keeping your business and personal financial affairs separate.
b. Ways to fund the business to operate the business
c. Insurance liabilities. What are the basic protection insurance policies that are necessary?
d. Can I quit my job? Developing a strategy to focus on business full time.
e. Home based business verses a brick and mortar
f. Understanding the tax advantages to owning a business.

Fail Forward to Success
a. How to turn a no into a yes
b. The power and importance of perseverance. How do I stay committed to my end objective?
c. Creating a tangible strategy that keeps you engaged when the odds appear against you.
d. A story of resilience and success from a returning citizen

Reengineering your thoughts to achieve success
a. Rediscover your life objectives, diagnosing your ills and rediscovering new pathways to achieve your life objectives.
b. Design a process to achieve the objective and determine how to implement.
c. Discuss the difference between gifts and talent, can either be monetized?

The Building Blocks to Branding and Marketing Your Business
a. The Basics about Branding
b. What is branding and why is it key to your success.
c. Understanding marketing trends
d. What is marketing and why is it key to your success.
e. Understanding marketing trends
f. The importance of creating a relevant marketing plan

Which Business formation is best for you?
a. Learn the different types of business entities.
b. We will choose the right entity for you and identify the pros and cons.
c. We will discuss how to solidify your legal foundation for a successful future.
d. We will focus on shifting the mindset from consumer to owner.
e. How will mindset determine our success? How do we remain focused on staying the course?